Analysis Of A Double Page Spread - MCR Kerrang

Analysis Of A Double Page Spread - MCR Kerrang

The choice of band featured in this double page spread suggests that the target audience is also the normal target audience of Kerrang which is also Rock fans worldwide, also from the pictures shown it further suggests a Rock audience.

The language used in the article is that of standard article form but also with Kerrang’s home twist in the form of their own writer adding his phrases too it “ are the most raucous, dirty rock ‘n’ roll gems we’ve heard from MCR since their 2002 debut”  this is something that Kerrang add themselves in order to not only publicise the band but to also publically support that sound in their magazine furthering their own brand image.

Colour is not used much in this double page as it is mostly black and white to add effect and to show and add effect to the size of this band worldwide, it also shows how big they are and the presence they ensue in the reader.

The style of text apart from being a standard small font in order to maximise the availability of space in order to include pictures is also one sentence standing out from everything else by saying “we’re being the best MCR we can be” this hits home to the reader to read the article more to understand that sentence fully, also in that article linking to that sentence is the page editor or the interviewer saying that that album is the best thing he’s ever heard from MCR since their own debut album in 2002, the bold text of just that sentence reinforces that idea that Kerrang is purely a Rock type magazine and the audience is a Rock specific audience.

The double page spread is laid out like a standard Kerrang double page spread, as most of the double page is taken up by images and some paragraphs of text but the main focus is around the band and the images, this reflects the Rock audience as they’d rather look at more pictures rather than read and sift through mountains of text.

The tone of the magazine when addressing the reader is more of the tone of an in crowd of Kerrang, addressing their target audience and selected readers more than addressing a broad range of fans, for example “ My Chemical Romance frontman Gerard Way has revealed to Kerrang! That the emo superstars’ forthcoming, as yet untitled album will be a vast departure from the epic grandeur and theatrics of 2006’s The Black Parade”, this sentence for example shows that it’s aimed at an in crowd of readers, their target audience, this is apparent as this could not be aimed at anyone except them as you need previous knowledge of MCR as it notes that their new album will be a vast departure from their 2006 album The Black Parade without the previous knowledge of the band you will be in the dark about what half the article is about and what it means.

Through the images the band is presented as professional and hard working, showing them performing and also recording what is most likely their new album in the making, the images also show them being passionate about recording music and doing what they do.

The style of article matches the front cover, as MCR are featured on this particular front cover as being one of the main features in the magazine and that is the Kerrang way as the publicise openly on the front cover the main features of the magazine, and the biggest features get the biggest space on the front of the magazine, which always follows in suit in Kerrang.

The article demands prior knowledge of MCR and what their previous albums were like and how successful they were, this just reinforces that the target audience of the magazine is a specific audience and the magazine does not aim to branch out to any other reader apart from their ‘In Crowd’ rock audience for example ““My Chemical Romance frontman Gerard Way has revealed to Kerrang! That the emo superstars’ forthcoming, as yet untitled album will be a vast departure from the epic grandeur and theatrics of 2006’s The Black Parade”, this shows that to understand their new album and how different it is you will need to have knowledge of their previous albums to comprehend the difference of their new album and the new sound they bring in their new album.